We need to improve road safety. Our lives depend on it. Yet as a society, we continue to tolerate an unacceptable level of risk and carelessness on the road.
The costs are staggering - over $25 billion a year. That's just the dollar cost. Add to that the immeasurable pain and loss endured by crash victims and their families. For those who live with the aftermath of trauma and serious injury from traffic collisions, the costs continue for years.
The overwhelming majority of deaths and injuries on our roads are preventable. TIRF has worked to improve road safety for all Canadians by generating and sharing knowledge on current and emerging issues and trends that affect road safety. We have influenced decisions and action by government, business and industry, traffic safety agencies and advocacy groups around the world in the areas of legislation, program and policy development, enforcement, education and training.
After more than four decades, TIRF's vision and commitment are stronger than ever. We are dedicated to improving road safety. And we know what's needed.
We take action on four fronts:
These have been the pillars of TIRF's work since it was established as a national, independent road safety research institute in 1964. We're focusing our strengths to meet the key challenges to road safety in the next decade, and beyond.